MIND-ED – formerly known as Mindful Margaret River – has unveiled a new brand identity designed to bring greater clarity to its role in the community, making it easier for people to understand what the organisation does and how to access its services.
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The rebrand reflects Mind-Ed’s commitment to preventative health promotion and its mission to connect individuals and families with trusted support in the Augusta Margaret River region.
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At the heart of the new identity is a simple idea:
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”Mind-Ed is the community’s trusted connector for mental health and wellbeing—bridging the gap between local people and the support they need through advocacy, education, and collaboration.”
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Mind-Ed partners with local services, schools, government, and community groups to strengthen mental health outcomes through education, early intervention and prevention programs, advocacy, and community connection.
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The rebrand also supports a stronger platform for the organisation’s expanding role in health promotion, ensuring local residents can access clear information and pathways to support.
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“We’ve rebranded as Mind-Ed to make it even clearer who we are and what we do,” Mind-Ed Chair, Marilyn Hopkins, said.
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“Our new name reflects our commitment to connecting people with support, education, and hope—right here in our community.”
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Chief Executive Officer Erin Statz said the new identity was a fresh start, with a clear focus.
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“Our mission remains the same: to bring people together, reduce stigma, and make mental health support accessible for all,” Ms Statz said.
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“The new brand provides clarity about who we are, what we do and, most importantly, how we can connect people with the support they need.
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“We believe in the power of community. Mind-Ed is built on local voices, local action, and a shared commitment to wellbeing.
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“Together, we’re creating a future where everyone feels supported.”
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The new look will be rolled out across Mind-Ed’s website, publications, and community programs in the coming weeks.
